BBC Declares Dominica the Best Place to Travel in 2025
In a world filled with breathtaking destinations, it takes something truly exceptional to land a spot on BBC’s inaugural guide to the best places to travel in 2025. Dominica, the “Nature Island” of the Caribbean, claimed the number-one position, and Secret Bay — the island’s crown jewel — lies at the heart of this achievement.
A Haven of Sustainability & Luxury
Secret Bay has long been celebrated for its effortless blend of sustainability and luxury. Nestled amidst a clifftop rainforest overlooking the Caribbean Sea, oursix-star, all-villa resort offers more than just a stay — it delivers an intimate connection with nature. The resort’s commitment to environmental stewardship is evident in its use of sustainably sourced materials, renewable energy initiatives, and its role in fostering regenerative tourism on the island.
It’s no surprise that Secret Bay has been highlighted in the BBC’s list alongside Dominica’s groundbreaking efforts in marine conservation and biodiversity. As the island’s tourism evolves, Secret Bay continues to set the gold standard for eco-friendly hospitality.
Why Dominica is a Must-Visit Destination
Dominica’s appeal extends far beyond its pristine beaches. In 2025, the island will unveil new initiatives to enhance accessibility and create unforgettable experiences for visitors:
The World’s First Sperm Whale Reserve: Dominica is home to a resident population of sperm whales, and now, travelers can participate in ethical whale swims under a limited permit system. These respectful encounters support marine conservation while offering a once-in-a-lifetime experience.
Expanded Infrastructure: The launch of a cable-car system to Boiling Lake, one of the world’s largest thermal springs, is set to make this iconic trek more accessible. Additionally, digital immigration forms and direct flights make getting to Dominica easier than ever.
A Commitment to Sustainability: Dominica’s efforts are not just about attracting visitors — they’re about creating a model for sustainable tourism that balances environmental preservation with economic growth. Projects like CETI (Cetacean Translation Initiative), an ambitious effort to decode whale communication, exemplify how the island is at the forefront of blending science and tourism.
Travelers can also immerse themselves in local culture by exploring hidden gorges, savoring farm-to-table dining at places like Lacou, and marveling at the island’s waterfalls and volcanic landscapes.
The Secret Bay Experience
For those fortunate enough to visit Secret Bay, the experience is unparalleled. Imagine waking up in your private villa, surrounded by lush greenery and the sound of waves crashing below. Spend your days kayaking through secret coves, indulging in farm-to-table meals prepared by your private chef, or simply unwinding at the Gommier Spa. Every detail is thoughtfully curated to ensure a meaningful, transformative stay. Whether you’re an adventurer seeking exploration or a couple craving serenity, Secret Bay provides an idyllic retreat that reflects the best of what Dominica has to offer.
Plan Your 2025 Adventure
As Dominica earns its rightful place among the world’s top destinations, there’s never been a better time to plan your visit. Let Secret Bay be your gateway to experiencing the island’s wonders. From the unparalleled luxury of your villa to the extraordinary natural beauty of Dominica, your journey promises to be unforgettable — and a meaningful way to support a destination that’s leading the way in sustainable travel.